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L’Oreal in Saudi Arabian JV

L'Oreal KSA formed with Al Naghi Group.

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By: TOM BRANNA

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L’Oréal has created L’Oréal KSA, a new subsidiary based on a joint venture with Al Naghi Group. L’Oréal brands have been present in the Kingdom of Saudi Arabia since 1982. In 2000, L’Oréal appointed Al Naghi Group as its sole distributor for its consumer products, active cosmetics and professional products divisions. The new subsidiary will manage a portfolio of brands including amongst others L’Oréal Professional, Kerastase, L’Oréal Paris, Garnier, Maybelline New York, Vichy. L’Oréal ...

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